This lets us grow and partner with lots of people that have to run a rental fleet and leverage our technology and the automation. Probably the biggest player is a company called Turo. We’re more focused on entrepreneurs that want to create a side hustle or existing businesses that want to add a revenue channel. If you think about that market, you have the traditional players like Hertz and Enterprise. We started with trucks, but we’re growing beyond trucks to rental cars and vans or any type of rental automobile. Tell us more about the marketplace - will it just be for trucks? What we’re doing is not franchising, but we’re about to launch a marketplace where anyone can create their own rental fleets or if they have their own fleet already, use Fetch to power their rental experience. Along that time period, we also had a lot of people reach out to franchise Fetch, open in new cities where they could run a location. We have a fleet of 18 vehicles here in Atlanta and that’s been going for about a year and a half. We started by actually building on my technology to rent our own fleet. Then, hardware that plugs into the vehicle that we’ve custom built that remotely locks and unlocks the vehicle, connects to our app, tracks all the mileage, secures the vehicle when needed. What we’ve built with Fetch is we have a completely self-service rental platform - both software to manage the rental experience for the customer as well as to manage the backend, manage your fleet, manage all of your billing. It was just pain, and having gone through it ourselves. Here, co-founder and CEO Steinberg shares more about their new marketplace initiative, launching this month, to help them expand to other cities and the lessons he’s learned along the way. Most recently, Fetch piloted a partnership with on-demand delivery startup Roadie to provide their drivers with trucks at a discounted rate, offering an opportunity to make bigger deliveries and take multiple gigs at once. All you need to rent a truck is to jump on the app, find one that’s available, unlock it with your phone, and off you go. ![]() Since 2016, the team has helped customers avoid hidden fees by providing a convenient one-time hourly fee while covering the gas fill-up and skipping all the lines. “We finally said, isn’t it crazy that in today’s world with everyone having a smartphone in their pocket, that you still have to go to a counter, get the keys from someone, and fill out a contract just to rent a truck for an hour or two.” “My co-founder Chris would rent from all the typical places and always come in Monday as we were working together and say that he had a terrible experience renting trucks because of the long lines and hidden fees,” says Fetch’s CEO Adam Steinberg. That’s how his on-demand truck rental startup Fetch came about. ![]() Moving materials and trying to rent trucks became exhausting and expensive weekend after weekend. You have the seller on the line, but you just don’t have the necessary transportation to grab that perfect piece of furniture.Ĭhris Glace, a weekend home improvement enthusiast, felt the same frustration. Say you found your dream couch in a nearby suburb, but you don’t own a truck.
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